We’re entering a new era of search. Today’s search engine results page (SERP) looks a lot different than it did a year ago. The emergence of generative AI and perspective-driven channels (i.e., Reddit, Quora, etc.) is requiring businesses to rethink their strategy to compete for attention online. HubSpot is looking for a curious self-starter to help us build the playbook for increasing brand and product awareness across perspective-driven channels.
This high-visibility role sits on the Global Growth Team (part of the Inbound Demand Marketing team) and partners directly with the Community, Product Marketing, and Regional Teams to identify, assess, and test new opportunities for HubSpot’s visibility growth in search result pages.
The right person for this role is a strategic thinker and proactive doer who has a proven track record of scaling awareness. They are someone who can quickly gain a deep understanding of our products, features, and buyer personas and leverage this understanding to optimize or find new ways to increase our visibility through the research they conduct on audiences, specific industry trends, emerging channels, and more. They are deeply analytical and use data-driven insights to test theories and improve results. This person is also a pro at working collaboratively and asynchronously, as well as ace communication and project management.