Search Strategist, Paid Media
Hi, we’re New Breed.
We're a HubSpot solutions company that stops at nothing to accomplish our mission: to help companies unlock meaningful growth, with a proven set of professional services, technology and apps, and delivered by an elite team of action-oriented strategists and innovators. With New Breed at their side, our customers get the technological excellence of a software company, the energy of an agency and the expertise of a management consultancy, all from one unified team.
We are seeking a dynamic Search Strategist to join our Demand Services team. As we drive effective and cohesive inbound strategies, you’ll work closely with innovative individuals to focus on driving traffic for clients. If you’re eager to shape paid strategy while also contributing significantly to broader marketing goals through creative practices, we’d love to hear from you!
The Impact You Will Have
As a paid advertising subject matter expert, you’ll directly partner with the main POC at the various B2B companies within your portfolio to maximize ROI, and increase leads and revenue pipeline.
Through partnering with your clients, you’ll drive strategy and be responsible for performance and optimizations related to paid social, search, display, and video.
Depending on client strategy, build and optimize campaigns using ABM platforms such as 6sense and RollWorks.
Proactively monitor performance, adjust bids and budgets, and test/iterate to generate leads and results.
Develop performance reports to track and analyze website analytics and paid advertising campaigns’ effectiveness.
Track campaign expenses and client cross-channel budgets to ensure proper spend levels daily and monthly.
Optimize copy and landing pages for paid search engine marketing campaigns.
Collaborate with the content team to create high-quality content using inbound methodologies to increase leads and revenue pipeline.
Your First Year
Within 90 Days You Will
Efficiently onboard and get up to speed on New Breed processes, deliverables, and planning templates.
Dig into our tech stack and get established with our platforms and applications.
Start developing and optimizing strategies for your initial client portfolio.
Within 6 Months You Will
Be up and running with a full client portfolio of 8-15 clients.
Lead paid advertising-focused client calls to review campaign strategy, performance, and recommendations.
Support clients directly on:
Proficiently leveraging New Breed reporting and analytics platforms
Executing and optimizing paid advertising campaigns
Developing a lead gen-focused, cross-channel digital advertising campaign strategy
Independently project manage paid advertising-focused client engagements
Within 1 Year You Will
Be up and running with a full client portfolio of 8-15 clients.
Work with your manager to identify and develop new learning and training opportunities.
Improve process inefficiencies to improve the client journey and internal productivity.
Actively contribute to New Breed’s blog highlighting thought leadership in paid advertising.
About You
Your experience encompasses PPC/digital advertising focusing on Paid Search, Paid Social, ABM, and Programmatic Advertising.
You can demonstrate experience in paid search platform strategy (Google Search, Microsoft Search) and paid social platform strategy (Meta and LinkedIn, Reddit is a plus!)
You’re proficient in measuring paid advertising performance using Google Analytics (GA4), Google Search Console, and Google Tag Manager (Databox and HubSpot are a plus!)
You possess strong knowledge of other lead generation and nurture tactics, including but not limited to, organic social media, email marketing, content marketing, and conversion rate optimization.
You’re goal-focused, committed to achieving measurable targets, and motivated to exceed performance expectations.
You recognize yourself in our Core Values.
Additional Role Details
Benefits: New Breed offers a variety of benefits to support you and your family including medical, dental, and vision coverage, basic life insurance, employer-sponsored 401k, paid parental leave, flexible vacation, sick time, and paid holidays.
Career Growth: We provide a clear path for advancement, professionally and financially, through a transparent tiered model.
Interview Process
New Breed’s teams are recognized across the HubSpot ecosystem for deep strategic expertise and commitment to customer excellence — and our people make up one of the market’s most dynamic, supportive cultures.
Our interview process is designed to assess candidates for their experience, fit with our current organizational needs, and alignment with our mission. Our typical hiring process involves the following steps:
Initial chat: You'll connect with a member of our recruiting team to learn if we're a good mutual match.
Hiring manager one-on-one: You'll engage in a deeper discussion about your skills and experience with the hiring manager. They'll also provide insights into the team and ongoing projects.
Panel conversation: You'll participate in a focused dialogue with team members to simulate the day-to-day responsibilities of the role. This might include a panel discussion, role-play, or a small project. Rest assured, you'll receive all the necessary details in advance with time to prepare.
Core Values
Our six Core Values are the pillars of our culture and customer relationships. Combined, they help us find the right balance — between innovation and stability; journey and destination — to deliver maximum value to every customer and partner.
Think boldly, act humbly. We create vivid, ambitious visions for ourselves and our customers, and we achieve them by inviting others into the journey with empathy, curiosity, and appreciation for our shared opportunities.
Grow and win as a team. We cultivate diverse, selfless, and high-performing teams, support each other and our customers without fail, and relentlessly adapt and evolve to help our customers and our company succeed.
Always move the needle. We thrive on data and insight-driven performance, setting measurable targets and working passionately to crush them every day.
Blaze new trails. We embrace change, iterate and innovate continuously, and challenge conventional wisdom in service of unconventional results and experiences.
Create incredible partnerships. We don’t merely engineer services, products, and deliverables -- we strive to create connected customer experiences that deliver groundbreaking and sustainable performance.
Celebrate the journey. With grit and grace, we go the extra mile in our work, while finding opportunities to enjoy the milestone along the way.
About New Breed
New Breed is HubSpot's most accredited and tech-enabled Solutions Partner thanks to our decades of experience, innovative use of technology and curious, creative team members. We help companies unlock meaningful growth and forge the type of customer connections that drive recurring revenue — all while reducing costs and complexity.
Our Commitment to You
We’re a community dedicated to expanding our own experiences, learning, and growing based on the following belief: Individuals can realize their full potential only when given the freedom to apply the full breadth of their unique life experiences to their work; therefore, it is our responsibility to reflect, support and advance this diversity.